XpertMart™
offers a fully integrated Web Store that runs off of the same distributed
database the other stores in your chain. XpertMart's Web
Store is inventory driven: when an item sells out it is automatically
removed from the web store until it is back in stock. We don't just
offer a web page that shows a limited amount of information.
Our
entire application is sitting on the web server and interacting
with the user through Java Servlets. On the browser side Java Script
is used to display stock by Styles / Size / Color / Second Size.
Bricks-and-mortar stores have unique advantages: ease of merchandise
returns, physical contact with products, social interaction and
instant gratification when buying.Web stores have other advantages:
flexible hours, greater product selection and more detailed information
for each product.The
successful retail strategy is one that harnesses the best of both
worlds by promoting cross-traffic: getting online shoppers to visit
physical stores and traditional customers to go online.
